Top 5 Personalization Apps on Android in the US: Q1 2023 Performance

In the first quarter of 2023, the top personalization apps on the Android platform in the United States showcased diverse performance trends. Here’s a detailed look at the weekly downloads, revenue, and active users for the top five apps, based on data from Sensor Tower.

Zedge™ Wallpapers & Ringtones from Zedge saw a dynamic quarter. Weekly revenue peaked at around $38K in mid-March, while weekly downloads showed significant growth towards the end of the quarter, reaching approximately 54K in the final week. Active users fluctuated, peaking at nearly 641K at the end of December but stabilizing around 590K by the end of March.

Facer Watch Faces from Facer Studios experienced a gradual decline in weekly revenue from $26K at the start of the quarter to around $16K by the end of March. Downloads also saw a downward trend, starting from 20K in late December and settling at 13K by the end of the quarter. Active users hovered around the 50K mark but peaked at 61K at the end of December.

Fonts Art: Cute Keyboard Font by AIBY Inc. showed stable weekly revenue, maintaining around $9K towards the end of the quarter. Weekly downloads fluctuated, peaking at 28K in mid-February before stabilizing around 24K. Active users saw consistent growth, peaking at 35K in late February and maintaining around 33K by the end of March.

Email Home - Email Homescreen from Yobi Mobi demonstrated a steady increase in weekly revenue, peaking at $5.7K in late March. Weekly downloads saw significant growth, reaching approximately 75K in the final week of March. Active users also showed a positive trend, peaking at around 510K towards the end of the quarter.

Messenger Home - SMS Launcher, also by Yobi Mobi, had a notable quarter with weekly revenue increasing to about $5K by the end of March. Downloads surged, peaking at around 63K in the final week of March. Active users saw significant increases, peaking at approximately 100K in late March.

These insights into the performance of the top personalization apps underscore the dynamic landscape of the personalization category on Android in the US. For more detailed insights and data, visit Sensor Tower.